Visual storytelling is used in just about every type of marketing: webinars, sales pitch presentations, email nurtures, infographics, landing pages, video clips, and everything in between. What can be said in hundreds of words is often easy
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But with the evolution of our attention spans and a market that’s constantly moving faster than your strategy, today’s consumer — whether that’s an individual person or the leadership team at an enterprise organization — demands something much more than what the average content creator is offering.
The thing is, adding an image to an email doesn’t automatically make it more engaging. A chart doesn’t necessarily make data more digestible. And, getting someone to ‘like’ your live video doesn’t mean it was more interactive than it would have been as a recording. Marketers should consider going beyond using visuals as an afterthought, and instead consider shifting the strategy behind content that they already have.
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We partnered with the expert marketers at HubSpot and the data visualization masters at Infogram to bring you a new collection of content filled with actionable tips that will help you amplify your existing assets with killer visual storytelling tactics — and craft future marketing campaigns that inspire, engage, and convert.