Chelsi Nakano
April 29, 2016
Give a client presentation your customers will never forget with Prezi.
With the new year come new opportunities—opportunities to connect with fresh clients, investors, and partners as you grow your business. But it’s 2014, and the old methods of networking and pitching just aren’t going to cut it anymore. Your five-year-old company overview slide deck is tired, and the world is tired of seeing it. You need something with a bit more pizazz, that will make your potential customers look up from their phones for a change.
More and more companies are turning up the volume on their introduction presentations to make a good first impression, whether their audience is made up of high-powered VC’s or everyday consumers. And the results are paying off—the Vice President of Sales at Electronic Commerce, Inc. (ECI), a payroll and HR software company, says that his team has noticed a significant difference in the way that clients receive his company’s presentation since they switched to Prezi. “The audience is more engaged, focused, and interactive. Instead of competing for their attention, we can have meaningful conversations regarding the content we’re presenting.”
Want to start some meaningful conversations of your own? Here are our top five pieces of advice for businesses looking to wow their customers and investors with an introduction presentation. Follow these simple tips and you’ll have a killer company overview in no time at all.
1. WOW YOUR AUDIENCE WITH KILLER VISUALS.
First impressions are important. Starting a conversation with a potential client is like going on a first date; you want to make sure you look good. Dress up your overview prezi with high-quality images and videos, and your date—customer—will be more likely to come back for more. This overview prezi from Navis, a global maritime software provider , provides great examples of simple, impressive graphics that work together seamlessly to tell the company’s story. The visual metaphor of “Navis Logistics Island”— showing a harbor filled with container terminals is fitting for a maritime business—helps to guide the viewer through the information, and easy-to-understand charts and graphs bring the company’s data to life.
2. YOUR PREZI, YOUR BRAND.
If you have an Enjoy or Pro license, you can replace the Prezi logo in the bottom lefthand corner of your prezi with your own company logo; click here for detailed instructions. Make sure your prezi passes muster with flying colors—your brand’s colors, that is. Just look at Swedish company Cinnober’s visually compelling overview, designed by the independent Prezi experts at Prezzip—the presentation makes use of its high-impact brand colors to stand out from competitors’ presentations.
You can use Prezi’s CSS editor to customize the colors of your presentation down to the very last hex code; click here for a tutorial on modifying your prezi’s CSS. Don’t want to mess around with CSS yourself? If you have a Group License, we can create a corporate identity theme for you and your teammates; click here to learn more about setting up your branded theme.
3. USE WHAT YOU ALREADY HAVE.
Reduce, reuse, recycle—it’s not just a good idea for the environment, it will also make your life easier in the office. If your company already has assets—videos, images, charts, or audio clips—that do a good job of introducing how you get things done, use them to make your company overview prezi even more engaging.
4. GO MOBILE.
A recent Experian study suggests that Americans spend, on average, about an hour a day on their mobile phones—and, after talking and texting, the largest percentage of that time is spent visiting websites. If your business’ content isn’t mobile-friendly, you might be missing out on opportunities to talk to your customers. With our iPad and iPhone apps, it’s easy to take your prezis on the go—but make sure that your company overview prezi has been optimized for viewing on a smaller screen. Some tips include simplifying vector files and lowering the resolution of any large images in your prezi.Click here for even more tips to make sure your prezi looks great on a tiny touch screen.
5. KEEP IT SIMPLE.
When it comes to creating a memorable company overview prezi that stands out amongst the competition, less is more. Instead of overwhelming potential customers with information, keep your presentation concise and uncluttered. Your audience will appreciate the clarity that comes with a simple message, and they’re more likely to remember your top three points, not your top fifteen. Analytics software company Kognitio’s overview prezi is an excellent example of this philosophy; its simple and uncluttered design helps to convey the company’s mission without overwhelming viewers with flashy charts or long lists of data points.
