When presenting to senior management, it’s easy to forget that the DNA of an internal audience matters just as much as that of an external one. After all, a crowd of strangers is tough, but a room full of higher-ups is tough and responsible for the success of your company. With their extra-critical eye in mind, here are a few tips for creating presentations specifically for leadership.
- Time is of the essence. Senior management generally has a massive daily agenda, so present the value of your idea first, rather than build up to an AHA! moment.
- This team of people is responsible for making huge, high-stake decisions in a timely manner. Make sure whatever idea you’re presenting includes the data to back it up, whether or not you’re actually covering that data in your talk.
- It might seem like you’re in a room full of sharks, but your success means leadership’s success. Make helping you achieve their goals easier by presenting how your idea fits in with the current budget and strategy.
- Reserve plenty of time for Q&A, and expect some tough questions. Make sure your presentation is designed in a way that makes it easy to go back and delve deeper into different subject matter–like non-linearly instead of with slides.
In fact, in our recent webinar with Spencer Waldron, Regional Marketing Manager of Prezi Western Europe, he recommended giving more time to Q&A (70%!) than anything else. For any audience, Q&A is when they get to ask what they really want to know, not what you chose to present to them.
Check the video below for more details on these tips, plus a similar dive into tips on how to present (whether in person or remote), and balancing data and story for your execs.