In advance of the U.S. President Barack Obama’s upcoming State of the Union speech, we’re taking a look at some of the presentation tips and tricks that presidents and their speechwriters use to engage and persuade their audiences.
Dr. Craig R. Smith is a member of an exclusive group of presidential speechwriters, having written for Gerald Ford and George W.H. Bush. His career began in an unassuming way in the late 1960s, though, when he decided to write his doctoral thesis on the Republican National Convention of 1968. In order to conduct research at the convention, he called up CBS and took an internship with the network. About a week before the convention, candidate Ronald Reagan was giving a few speeches and the CBS reporter assigned to cover them fell ill. Read More