marisa krystian
December 01, 2017
Marketers can always tell when they’re being marketed to, but nothing’s worse than a prospect who sees right through – or forgets – your message. It’s important to find a way to engage that truly resonates with your audience.
As part of our Conversational Storytelling for Business series, we are offering three custom-tailored sessions focused on different areas: sales, marketing, and persuading internal stakeholders.
For the marketing segment of our series, join Prezi’s Regional Director of Marketing in Europe, Spencer Waldron, to learn how you can start using this approach to develop messages that bring value and go viral.
You’ll learn:
- What it means to build business narratives that mean something, and how the right stories can bring incredible value to prospects and customers
- How to craft pitches, messaging, and mission statements that make people want to partner with your business and use your products
- How to combine the concepts of dialogue and narrative to tell a story with, rather than to, your viewers
- How to apply these techniques to social media and marketing campaigns
Plus, Spencer will provide engaging insights from his own experience running in-person storytelling workshops with marketing professionals all over the world.
Want more from the Conversational Storytelling series? Check out session 1 for sales or session 3 for internal communications.
