Imagine for a moment that you have been tasked with delivering an important presentation at work—maybe it is a sales pitch to a key customer, a budget proposal for senior management, or a keynote conference talk in front of your peers. No matter what the topic, the goal of these kinds of presentations is the same: communicate a message that engages the audience, sticks in their minds, and persuades them to take action.
At Prezi, we are focused on building tools that help people give more effective presentations—and through that work, we’ve done a lot of research on what makes information engaging, memorable, and persuasive. We’ve gone digging through studies conducted by psychologists and neuroscientists to try to understand how audience’s brains work. We’ve distilled all this research into a comprehensive e-book, which we’re giving away for free. Download the book to learn:
- Why people’s brains are hardwired to respond to certain kinds of content
- How presenters can take advantage of psychology and biology to be more effective
- What science has to say about improving your presentations
Download the e-book.