The way we’ve been sharing and delivering presentations for the last 15+ years is the best way to go about it.
Does that sound right to you? Is any process we’ve been doing in the workplace for 15+ still relevant?
The answer, of course, is no. The world of work is wildly different today than it was 15 years ago, and a far cry from what it was even five years ago. We’re moving fast, and our presentations, finally free of the confines of slides, are beginning to catch up.
Luke Goetting, founder of Puffingston, recently demonstrated this in a webinar titled, "Picture the Audience Naked: Exposing Data with Analytics for Presentation Success." He began by bringing up some common questions asked after a presentation takes place:
Did they view it?
Did they like it?
Did they share it?
Were they engaged?
Until now, most of us would answer these questions with a thoughtful expression and a vigorous head nod. We’d claim that the audience seemed to like it, acted engaged, and therefore it's reasonable to think that they also shared it. Unfortunately, there's just no telling these days -- especially with phubbing becoming a thing -- how an audience truly feels about the information you've delivered or the story you've told. That is, unless you're utilizing presentation analytics.
Check out Luke's webinar for a glimpse into what kind of insights you can get through Prezi analytics, and how you can use them to better your business.