Think back to the last time you attended a live concert, watched a comedy show in person, or went to see your favorite team play in a packed stadium. Did it feel different than watching it at home? What made it so exciting?
There’s something about being around people that amplifies your own excitement and gets you caught in the moment. You’re more likely to cheer when your team scores a goal and when you’re surrounded by hundreds of other screaming fans.
This feeling of contagious excitement can actually be harnessed by brands. In fact, it’s one of the most valuable things they can do to spread brand awareness and gain more customers.
Brittany Hodak refers to this as creating superfans – customers who choose your brand above all others and encourage others to do the same. They help you create more customers through word of mouth and social media. And since we live in an age when anyone can be an influencer, they’re not just telling their friends —they’re telling whole communities.
Brittany Hodak is an award-winning entrepreneur, speaker, and a Prezi Virtual Presentation Innovator. Over the 15 years that she’s studied superfandom, she’s devised a system to help you focus on customer experience and turn your prospects and customers into loyal superfans.
It all comes down to a 5-step system known as the S.U.P.E.R. model:
S – Start with your story
U – Understand your customer’s story
P – Personalize
E – Exceed expectations
R – Repeat
Brittany dives into each step of the S.U.P.E.R. model in her Prezi video. Watch it here for greater detail and more advice:
Find Brittany on LinkedIn to discover more tips about customer experience and information about superfans.