For many sales teams, trade shows offer a golden opportunity to connect with key customers and gain valuable brand exposure. But it’s not easy to stand out from the competition, especially when you’re trapped behind a booth.
If you want to make the most of your next trade show, you need to develop a more dynamic sales pitch. Harlan Eplan, Director of Sales Enablement at Verifone, recently shared his company’s story of running a booth at NRF’s Big Show, one of the biggest events of their sales cycle each year. His top tips for creating a winning presentation for this audience include:
- Visual: Create a presentation that will help you stand out from the crowd by making it visual and engaging. Ditch the bullet points for interactive touch screens that your prospects can explore.
- Mobile: Make sure your presentation is mobile-friendly so your sales team will be able to pitch to people as they pass by, rather than being stuck behind a table or next to a screen at your booth. (This will also come in handy when it’s time for business dinners or other networking events that occur outside trade show hours.)
- Quick: Present the information you want to share non-linearly. This approach is key because it will allow your sales reps to quickly guide people to the pieces of content they’re most interested in, keeping the conversation organic and relevant.
Ready to see these tips in action? Check out the webinar in its entirety below to see how Prezi was able to help Verifone elevate their brand as experts in the payment space by facilitating a seamless and informative experience between sales reps and prospects.