Typography is a great way to convey meaning, kick up your brand’s personality, and bring words to life. That said, it’s important to make sure your audience isn’t spending all of their energy focused on the text on the screen. Use our quick tips below to keep your presentations balanced.
- When you add text to your presentations, take care to make sure it’s big enough to read, but doesn’t steal the show; informative, but not dense; and placed with intention rather than just slapped up there any old way.
- When it comes to labeling your topics in Prezi, short titles are best because they’re easier for viewers to digest and help presenters get to where they’re going quickly. You can even replace your labels with shapes or illustrations if they are clearly representative enough of each topic:
3. When choosing a font, go for something that’s easy to read. Decorative fonts are fun, but can be so distracting they take away from your message. Presentations work best with a sans serif font (they’re more legible), especially if they’re being read from far away. A few extra pointers:
- Helvetica and Futura are legible at most font sizes.
- Rockwell is bold, suitable for a headline or point you want to hammer home to your audience.
- Classic styles such as Helvetica, Futura, Rockwell, Gill Sans, and Garamond are some of the best options for body copy in presentations.
4. Keep in mind that bullet points may seem audience-friendly, but they can be distracting (think of where your eyes zoom to when you skim an article). Keep the attention on you. Instead of several points per frame, try to focus on displaying a single message at a time. And remember, a visual representation that supports your point is more effective at conveying the message than more text.
At the end of the day good typography isn’t hard to figure out. Just ask yourself if you were attending this presentation, would you get the message? When you’re ready to dive into more of the basics, like choosing right colors and organizing content, fill out the form below to download our eBook: “Presentation Design 101 for Sales and Marketing.”