When it comes to gaining executive buy-in on ideas for your marketing efforts, the details of your presentation really matter. A room full of higher-ups is completely different from any external audience. As stewards of the success of your company, they’ve got an entirely different agenda, and a very specific way of thinking about what’s good for the business.
Recent research shows that office workers typically get just three minutes of consistent focus before their colleagues become distracted by smartphones or other interruptions. In order to grab and hold attention, presenters need to focus less on traditional bulleted-list delivery and prioritize telling a story that resonates with their audience.
We’ve joined forces with HubSpot to bring you a guide to capturing your audience’s attention and building buy-in for your ideas among your company’s decision makers. Although selling executive leadership on ideas – and especially gaining budget for your marketing efforts – is rarely easy, we’ve got a few simple steps you can take to tip the odds in your favor.
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Ready to rock your next executive presentation? Download our guide below.