Everybody seems to be talking about “smarketing” these days, and for good reason: according to Marketo’s 2013 Sales and Marketing Alignment Study, companies that are highly aligned are 67% better at closing deals and generate 209% more revenue from marketing.
We’ve partnered with the sales experts at Hubspot to create a sales and marketing alignment kit—everything you need to get your teams in line. Download our toolkit now and you’ll get:
- A comprehensive e-book with 4 foundational tips for improving communication between sales and marketing
- A “smarketing” meeting agenda template to pave the way for easy collaboration
- A template for Service-Level Agreements between teams to help you get aligned on lead goals and expected ROI