No matter what kind of presentation you’re giving, the fundamental goal is always the same: to make an impact on your audience. Whether you’re pitching a prospective customer or sharing results with senior management, you need to be able to deliver a message that is engaging, memorable, and persuasive. But how exactly do you use storytelling, or visual storytelling, to turn your content into something dynamic?
The steps are easier than you might think. Whether you’re well-versed in storytelling or just beginning your journey, the infographic below from design agency Mr. Prezident is a helpful reminder of the basics. Keep it in your back pocket for when you need a refresher and, when you’re ready to take a deeper dive, here are a few additional resources:
- Visual Storytelling in Business — A Q&A with Presentation Design Experts: Knowing all about the importance of visual storytelling in business is one thing, but actually practicing it is another. For presentations in particular, the approach is such a far cry from the structure of tables and bullet points that it all too often comes across as overwhelming or confusing. In this Q&A, we have presentation design experts Alison Macondray and Matt Clark of Alimat Inc. to help clarify the process.
- Presentation Design 101: An e-book on the basics of incorporating appealing and user-friendly graphics that will help you organize and communicate your presentation effectively. It’s designed for anyone, regardless of how much experience you have with graphic design.
- The Power of B2B Visual Storytelling: When it comes to building a rich webinar presentation that will keep your audience engaged, there are a few key tactics to keep in mind. Follow these steps, and you’ll able to tell a visual story that will drive results, whether you’re looking for marketing-qualified leads or trying to close the deal.