So, you have a great product that solves a real pain point for your customers. You have a hard-working team that believes in your mission. You have identified a target market that is ripe for innovation and change. All of these are key ingredients in building a successful company in any industry—but they’re not the only things you need if you want to grow your business. Without a compelling sales pitch that helps people understand why they should buy your offering, your business will go nowhere.
The sales pitch is, in many ways, the lifeblood of a company. Whether you’re B2C, B2B, or “B2C2B,” you need to find a way to articulate the value of your product or service in a way that is engaging and persuasive. Today’s sales landscape is more competitive than ever, and your prospects’ attention spans are ever-dwindling. If you want to capture the right people at the right time, you’re going to need to create a sales presentation that can compete with the likes of cat videos on YouTube.
What does it take to create a sales presentation so engaging that it gets the audience to look up from their phones and pay attention? We’ve collected some of our favorite sales deck prezis, from a wide range of different industries and companies, to see what it takes to create a deal-closing sales presentation. Take a look at the five best sales prezis, and pick up some inspiration for building a sales deck of your own:
The prezi, designed by an innovative healthcare solutions company, combines a number of different formats for delivering key pieces of information, so that the audience stays engaged throughout the entire presentation. By combining a PDF-style document, a video, and a Google search result, this sales deck becomes a visual story that mimics the journey prospects would normally undertake on their own to understand how this product might fit into their lives. To top it all off, one portion of the presentation invites the prospect to self-navigate through the information presented—that is, the prospect can choose the information that is most valuable to her, and jump straight to it instead of having to click through all of the other info. When you build interactivity into your sales deck and make it easier for your prospects to dive straight into the messages that resonate most with them, you’re much more likely to make an impact—ånd close the deal.
Social Media Week Miami’s sponsor pitch is another great example of a sales deck that is easy to navigate, for prospects and presenters alike. The conference organizers placed all of the key pieces of information about the event and sponsorship packages into large bubbles that can be seen all together in the overview—the second path step of the prezi. From that overview, it’s very easy for the prospect and the presenter to dive straight into the details of the area that is of greatest interest. When you are presenting to a diverse range of audiences, you may not know what they want to talk about first—using an overview like the one in this prezi makes it easy for your sales reps to tailor the flow of each presentation on the fly, so that each prospect gets a customized pitch.
Food distribution isn’t the most exciting of topics, and convoluted supply-and-demand chains can be difficult to understand. AgriMORE has solved both of these challenges with its highly visual deck. This prezi does a terrific job of explaining the complex relationships between food producers, suppliers, and consumers—and how AgriMORE fits into all that—by literally showing the audience each step along the chain. By using maps and illustrations to provide context, and by using a voiceover instead of lots of text and bullet points, AgriMORE’s team has created something that feels more like a video than a dry deck. When you have lots of complicated information to share with your audience, try to make it as visual as possible—the more context you provide, the easier it will be for your prospects to understand what you’re talking about and why they should care.
If you want to compete with YouTube and Facebook for your prospects’ attention, you’re going to need to turn your sales presentation into an engaging story. IBM does just that in its sales pitch for security software products targeting educational institutions. The entire presentation takes the form of a narrative that helps the viewer understand exactly what the problem is that IBM’s products solve, as well as the solutions that IBM is offering. The whole story is told with simple but effective visuals that bring the narrative to life. If you want to keep your prospects engaged, ditch the dry bullet points in favor of a visual story.
Speaking of visuals, Navis’ sales pitch is a colorful delight for the eyes. Instead of leading its prospects through another colorless slide deck, Navis opted for a more playful—and meaningful—approach by arranging their information onto “Navis Island.” The pitch takes the form of a journey through different aspects of the company and its services, all placed on different parts of the island. The result is much more memorable than plain slides would be; instead of trying to remember whether that key piece of information was on slide nine or slide 17, the audience only has to remember where that information was on the island. Humans’ brains are hardwired to remember this kind of spatial information much more effectively than text- or number-based info—so if you want your prospects to remember what you and your company have to offer, consider using a spatial layout like Navis did.
Want to create an amazing visual pitch deck of your own? We’ve put together five sales templates that you can use to put together a presentation that will wow your audience and seal the deal.