Consider the business lifecycle. From sales to customers, acquisitions to product adoptions, and projects to campaigns, sometimes it seems like every facet of our work lives gets wrapped up in a system of planning, execution, and post-mortems.
So why not our presentations?
Most of our business relationships begin with a presentation. We spend precious time, effort, and resources to get prospects to listen to our big idea in hopes they’ll bite. The buildup can make the content fueling the event seem episodic, but presentations have the potential to perform beyond their time in the spotlight— if we let them.
To help the cause, we at Prezi have sliced the presentation process into three distinct actions:
Stage 1: Create
A presentation doesn’t start the minute you step up on that stage or enter that meeting room. A presentation starts with the content you create and the way you organize it. Prezi focuses on storytelling that incorporates intuitive editing tools and customizable templates so that matter their level of design experience, you can create visually stunning presentations. Learn more about organizing your assets with a content blueprint, and strategically choosing fonts and colors, here.
Stage 2: Present
Presenting isn’t about sharing as much information as you can in your allotted time frame. It’s about sharing only what’s relevant so your audience will stay engaged. It’s about moving freely through your topics rather than in a predetermined order, and inviting those in the room (physical or virtual) to help guide the way. Through this non-linear approach called “Conversational Presenting,” presenters can utilize the same presentation for each meeting, but switch its focus to what any given audience cares most about.
Stage 3: Analyze
A presentation doesn’t end the moment you’re done giving it. A presentation can and should continue to deliver value by tracking how viewers interact with the content after the meeting takes place. These insights, which include how many times the presentation was shared, how many times it was viewed, and how many times each section was viewed, can help to inform any follow-up materials, meetings, or event the next iteration of your presentation.
Interested? We don’t blame you. This is a shift that can have a profound impact on the way we share information and how successful we are at effectively communicating our message. We invite you to consider what tracking this particular lifecycle can do for you and your business by downloading our ebook here: